Database Services
A poorly maintained database not only waste the time and money gone into producing an exciting and visually creative mail piece, it can also create the wrong impression. TP Centre data services can clean, merge, purge and remove any duplicated records. With variable text insertion and Royal Mail pre-sortation of your data, your mailing campaigns are more likely to be successful and cost a lot less than you think ...
If you do not have a list of potential customer/clients then we can source one for you to your exact requirements.
Data Cleaning
To ensure a successful mailing it is important that you clean the the names on the list. This not only improves your response rate, it actually saves you money and reputation! You will avoid sending mail to people who have gone away, died or have opted out of receiving direct mail.
Keeping accurate records of your customers data is good practice that saves you money.
Data Cleaning Services
Mailing Preference Service (MPS) This is a list of families who would prefer not to receive unsolicited direct mail
The Deceased Register (TDR) This file is collected in collaboration with local registrars throughout the UK at the time a death is registered
National Change of Address (NCOA) This file contains approx 9.5million records of new and old addresses. It is compiled by the Royal Mail using re-direction requests from householders. It can be used as a Gone Away File or to track and trace
The Bereavement Register (TBR) This file is collected in collaboration with local government registrars, law firms, hospitals and funeral directors throughout the UK within 7 days of a death
Variable Data
The placing of key words, names dates and signatures within a mailing improves the response rate by making the mailing more personal and appealing. By placing barcodes or sequential / unique numbers anywhere on your mailing item allows you to easily monitor who is responding to what offer!
Do you need a copy writing service?
Variable Data Services
Data ManagementThe sortation and selection of data from any database for placement within your letter text
Barcode Insertion
Barcodes generated from your data and placed onto your postcards, one piece mailer, envelopes or in letter text.
Letter Text Setup
The setup of your letter text and including (images) signatures where necessary, you will or course be sent a PDF live proof for sign off before production commences
Postal Data
Having correctly addressed and formatted postal addresses ensures that you receive the maximum Royal Mail postal discounts. We can merge multiple databases of different formats, remove any duplications and compare the database with the Royal Mail Postal Address File (PAF).
Some of the postal companies we work with.
Postal Services
Data MergingThe merging of multiple files into one comprehensive database
Deduplication
The identification of duplicated records based on a predefined selection criteria, these can be manually or automatically removed
Postal Address File (PAF)
A file that is compiled by the Royal Mail, the authoritative list for postal addresses in the UK, and can be used to cross-reference your data
Royal Mail approved postal sortation programAllows the pre-sortation of mail enabling substanstial discounts on postal charges
DSAWe work closely with the largest Down Stream Access providers (DSA), e.g. TNT - UKMail, giving you access to further savings on your postal charges.
